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Ideas on sales quality.

Essays on Revenue Behavioral Intelligence™, the science of measuring sales behavior, and building the universal standard of sales quality.

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Company News · August 20, 2026 · 7 min read

We raised $1.1M to build the credit score for sales conversations

Every company that sells at scale is sitting on an asset it has never valued: its own call recordings. Our founder on trapped equity, why sales coaching is not just under-resourced but arbitrary, and why the economics of scoring every conversation finally work.

EYBy Elan Yudkowsky · Founder, Elanor Labs
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More from the RBI Blog
84RBI SCORE
The credit score
of sales execution.
Category Foundations · July 9, 2026 · 8 min read

What is Revenue Behavioral Intelligence™?

The only way we measure the quality of a rep today is percent to quota — a lagging indicator that arrives too late to coach. Revenue Behavioral Intelligence™ measures the specific behaviors that create or destroy revenue, and turns them into a weighted score more predictive of revenue than anything on the market.

EYBy Elan Yudkowsky · Founder, Elanor Labs
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