A New Category

A FICO score for sales.

Revenue Behavioral Intelligence™. The quality of every conversation, scored against a rubric — and decomposable to the moment.

Book a Demo See how it works →
Discovery call · Acme Co.
Sarah Chen · 47 min · Oct 14
RBI Score™
82/100
vs. last 5 calls
▲ +8
Discovery quality88
Active listening81
Next-step quality62
Value translation79
KEY MOMENT · 14:32 "Our contract with the current vendor is up in March. We're not happy."
What is RBI™?

Conversation Intelligence hears the words.
RBI™ scores the behavior.

Recording a call tells you what was said. RBI™ tells you whether the conversation actually worked — rubric-scored against the behaviors that close deals.

Conversation Intelligence

Words.

Transcribes what happened.

  • •Records and transcribes the meeting.
  • •Keyword spotting — was “pricing” mentioned?
  • •Talk ratio & sentiment — surface signals only.
  • •Deal risk flags drawn from CRM activity, not skill.
vs.
Revenue Behavioral Intelligence™

Behavior.

Scores how the rep performed.

  • ✓Scores 12 behavioral skills against a coaching rubric.
  • ✓Concepts, not keywords — what was meant, not just said.
  • ✓Rubric-anchored & decomposable to the exact moment.
  • ✓Correlates to closed revenue — the signal that matters.
🎯
A keyword count isn't quality. RBI™ measures whether the conversation actually worked. Twelve scored skills. Every score points to a specific moment in the call.
"I see Elanor replacing the need for us to do PIPs."
— Sales Manager · 500-rep PEO · 9,500 employees
The Concept

One number. Decomposable.

RBI Score™ is a single composite. Click into any skill to see the moments behind the number.

82 RBI SCORE™
Discovery quality28%
Active listening22%
Value translation18%
Objection handling16%
Next-step quality16%
Not a Black Box

Every score points to a specific moment.

▶ 14:32 Discovery — Acme Co. · Oct 14
"Our contract with the current vendor is up in March. We're not happy."
+ Pain identified ⚑ Renewal flag
"These are your words. This is what you said." — Sales Manager, anonymous
🎯

Coaching, not surveillance

Reps see their score first. Built rep-centric, by design.

🔬

Concepts, not keywords

What was meant, not what was said. The rubric measures behavior.

📊

Tied to revenue

RBI™ correlates to closed deals — the only thing that matters.

Built for the rep

The rep is the long-term player. RBI™ is built for the rep.

AI can't read a room. AI can't earn a yes. AI can't build the relationship that brings a buyer back at $1M after $100K. So we built RBI™ to do everything else — the diagnosis, the prep, the pattern-finding — and free you to do the work that only you can do.

RBI™ does
  • · Diagnose every call
  • · Surface the patterns
  • · Prep your 1:1s ahead of time
  • · Show your trajectory across deals
You do
  • · Read the room
  • · Build the trust
  • · Reframe the price
  • · Earn the yes
✓ Score before sentiment — reps see it first ✓ Your craft, made portable ✓ Coaching mirror, not surveillance
See it from the rep's view →
The Standard · Vision

Becoming the FICO score for sales.

"Industry cross-benchmarks. That becomes the moat around your company."

TODAY
Score every call
Per-rep behavioral baseline.
NEAR-TERM
Industry benchmark
RBI™ across thousands of orgs.
LONG-TERM
The standard
A score the market underwrites against.
100+
years coaching
12
scored skills
7
meeting types
100%
calls scored

See your team's RBI™ score.

Send a few real recordings. We'll come back with a behavioral readout.

Book a Demo