A New Category

What is RBI?

Revenue Behavioral Intelligence™. A composite score for the quality of every sales conversation.

CI vs. RBI

Conversation Intelligence is words. RBI is behavior.

CONVERSATION INTELLIGENCE
  • · Records and transcribes
  • · Keyword spotting
  • · Talk ratio, sentiment
  • · Deal risk flags
REVENUE BEHAVIORAL INTELLIGENCE™
  • · Scores 12 behavioral skills — including empathy, trust and confidence
  • · Concepts, not keywords
  • · Rubric-anchored, decomposable
  • · Built to correlate to closed revenue
Why It Matters

Three things CI can't do.

🎯

Score skill, not just say-so

A keyword count isn't quality. RBI measures whether the conversation worked.

📊

Decompose the score

One number that splits into 12 skills, then into the moments behind each.

💰

Tie behavior to revenue

RBI correlates with closed deals. The signal that matters.

Common Questions

Frequently asked questions.

What does RBI stand for?
RBI stands for Revenue Behavioral Intelligence™ — the discipline of measuring which sales behaviors actually correlate to revenue production. The score it produces is the Revenue Behavioral Index™. Both are trademark-pending terms associated with Elanor Labs. See the glossary entry or the full definition.
What behaviors does RBI measure?
Twelve behavioral skills: six relational — empathy, trustworthiness, confidence, likability, curiosity, and active listening — and six execution — impact discovery, value translation, differentiation, storytelling, objection handling, and next-step control. Each is scored in the context of the specific meeting type.
Does RBI replace conversation intelligence tools like Gong?
No — it evaluates what they record. Conversation intelligence captures and transcribes calls; RBI scores the behaviors inside them. Many teams run both. Teams that mainly wanted coaching and evaluation, rather than recording infrastructure, use Elanor with the recording tools they already have. See how it works.
Does an RBI score correlate with revenue?
It is built to. The behaviors RBI scores were selected from decades of sales practice for their connection to outcomes, and Elanor measures the relationship on each customer’s own data. A formal cross-customer correlation study is underway; we publish claims only when the data supports them.

See RBI on your own calls.

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