Revenue Behavioral Intelligence™

Revenue Behavioral Intelligence™ (RBI) is a category of revenue technology and a measurement discipline, named and operationalized by Elanor Labs in 2026. Where conversation intelligence tools record and transcribe what was said on a sales call, RBI evaluates how well the seller sold — scoring the conversation against a rubric built for the specific type of meeting, so a discovery call is judged as a discovery call and a demo as a demo.

The evaluation covers twelve behavioral skills: six relational (empathy, trustworthiness, confidence, likability, curiosity, active listening) and six execution (impact discovery, value translation, differentiation, storytelling, objection handling, next-step control). Every score is anchored to timestamped moments on the recording, so a rep or manager can always see the evidence behind the number.

Skill-level scores roll up into the Revenue Behavioral Index™ — a composite number for a rep, team, or company that works like a credit score: one figure, decomposable into the factors that produced it, applied to everyone by the same standard.

The term is trademark-pending and associated with Elanor Labs. For the complete treatment — origins, methodology boundaries, and how RBI relates to adjacent categories — read the full definition: What is Revenue Behavioral Intelligence™?